Lifthoff guides
Useful things we wish someone had told us.
Straight answers for people making things: how to test an idea, get it launched and get it seen, without a big budget.
Free and cheap ways to advertise a small business online
The free (and nearly free) places to advertise a small business online, what each is good for, and how to tell which ones are actually working.
September 26, 2026 · 6 min read
How to validate a product idea before you build it
A practical, step-by-step way to test whether people actually want your product idea before you spend months and money building it.
September 26, 2026 · 5 min read